Colour is not just about decoration. It’s one among the most effective tools available to designers. According to research, colour can increase comprehension by 73%, learning by 55% to 78%, and readership by 40%. This week, we’ll examine how colour affects consumer behaviour, conveys brand personality, and create emotional bonds that promote interaction and conversion.
The Business Impact of Colour:
First Impressions: 90% of snap judgments about products are based on colour alone
Brand Recognition: colour increases brand recognition by up to 80%
Conversion Rates: Strategic colour use can increase conversion rates by 24%
User Perception: colours can make apps feel 30% more innovative or trustworthy
By the end of this week, you will be able to:
Understand colour theory fundamentals and terminology
Apply psychological colour principles to design decisions
Create balanced colour systems using the 60-30-10 rule
Design accessible colour palettes that meet WCAG standards
Implement colour strategically to guide user attention and action
Develop cohesive brand-aligned colour systems in Figma