Curriculum
Course: Expert UI UX Design Training
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Curriculum

Expert UI UX Design Training

Text lesson

1.0 Week Overview & Learning Objectives

1.1 The Power of Colour in Digital Product Design

Colour is not just about decoration. It’s one among the most effective tools available to designers. According to research, colour can increase comprehension by 73%, learning by 55% to 78%, and readership by 40%. This week, we’ll examine how colour affects consumer behaviour, conveys brand personality, and create emotional bonds that promote interaction and conversion.

The Business Impact of Colour:

  • First Impressions: 90% of snap judgments about products are based on colour alone

  • Brand Recognition: colour increases brand recognition by up to 80%

  • Conversion Rates: Strategic colour use can increase conversion rates by 24%

  • User Perception: colours can make apps feel 30% more innovative or trustworthy

1.2 Learning Objectives

By the end of this week, you will be able to:

  1. Understand colour theory fundamentals and terminology

  2. Apply psychological colour principles to design decisions

  3. Create balanced colour systems using the 60-30-10 rule

  4. Design accessible colour palettes that meet WCAG standards

  5. Implement colour strategically to guide user attention and action

  6. Develop cohesive brand-aligned colour systems in Figma