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Prospecting and Lead Generation

By changing your personal perspective of prospecting and engaging in fun, new activities, your company will benefit from new enthusiasm and increase sales leads.
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Admin
Category
Sales / Marketing / Customer Service
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Prospecting and Lead Generation

Prospecting and lead generation are essential to the success of any sales organization. Unfortunately, many people view the process as tedious and only engage in the bare minimum. By changing your personal perspective of prospecting and engaging in fun, new activities, your company will benefit from new enthusiasm and increase sales leads.

 

Who should attend?

This course is for everyone

 

Introduction

  1. Course Objectives

Module 1

  1. Prospecting

  2. Make it a Priority

  3. Identify Your Ideal Prospect

  4. Choose Prospecting Methods

  5. Make It a Habit

  6. Knowledge Check

Module 2

  1. Traditional Marketing Methods

  2. Cold Calling

  3. Direct Mail

  4. Trade Shows

  5. Networking

  6. Knowledge Check

Module 3

  1. New Marketing Methods

  2. Social Networking

  3. Search Engine Marketing

  4. Email Marketing

  5. Display Advertising

  6. Knowledge Check

Module 4

  1. Generating New Leads

  2. Become a Brand

  3. Webinars

  4. Blogs

  5. Engaging Video

  6. Knowledge Check

Module 5

  1. Avoid Common Lead Generation Mistakes

  2. Limiting Channels

  3. Failure to Provide Value

  4. Failure to Connect

  5. Failure to Try

  6. Knowledge Check

Module 6

  1. Educate Prospects

  2. Content Creation

  3. Stand Out From the Competition

  4. Fill Customer Needs

  5. Always Deliver on Promises

  6. Knowledge Check

Module 7

  1. The Pipeline

  2. Contact

  3. Meet

  4. Propose

  5. Close

  6. Knowledge Check

Module 8

  1. Follow Up Communication

  2. Know Your Leads

  3. Move Quickly

  4. Know How to Respond

  5. Set Future Meetings

  6. Knowledge Check

Module 9

  1. Track Activity

  2. Use the Appropriate Tools

  3. Assess Your Advertising Sources

  4. Record Information About Leads

  5. Assess ROI

  6. Knowledge Check

Module 10

  1. Create Customers

  2. Develop Relationships

  3. Show Genuine Interest

  4. Be Professional

  5. Show Reliability and Integrity

  6. Knowledge Check

Question 1
Answer to question 1
Question 2
Answer to question 2

This a special notice to all students that this is a test course. Thank you.

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Course details
Duration 6 Months
Level Beginner
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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed