Trade Show Staff Training
- Description
- FAQ
- Notice
- Reviews
Trade Show Staff Training
Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention center doors, make sure you are on that list.
Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!
Who should attend?
This course is for everyone
CURRICULUM
- Training Objectives
- Prepare for Physical Issues
- Developing a Great Elevator Speech
- Setting Up a Schedule
- Connect With Attendees
- Case Study
Stand OutCreate a Booth Manual/ChecklistTechnologyScout a High Traffic AreaCase Study
SignageMatch Your BrandPrivate AreaFocus on a MessageCase Study
Company ObjectivesHighlighting Your ProductDo Something MemorableSocial MediaCase Study
Classic Do’s and Don’tsGamificationWalk the FloorKeep the Distractions AwayCase Study
Know the AnswerEngage With Qualifying QuestionsBody LanguageListening SkillsCase Study
ProspectsTime Wasters (Catch and Release)PressCompetitorsCase Study
Start With an Open Ended QuestionRecord All Prospect InformationBe Specific with Your MessageGet a Commitment Case Study
Have a Welcoming EnvironmentThe Do’s and Don’ts of Business CardsObservational SkillsWhen Not in the BoothCase Study
Review Information and Rank Your LeadsFollow up with Your LeadsSend Information PromptlyLessons LearnedCase Study
Lessons LearnedCompletion of Action Plans and Evaluations
This a special notice to all students that this is a test course. Thank you.
